DAWN Education Expo is Pakistan's most credible and trustworthy higher education platform. It provides representatives from international and Pakistani colleges, universities and institutes of higher education with a unique opportunity to interact with (and even enroll) in Pakistan's high achieving college and university bound students. IBEX Global was the proud sponsor of Dawn’s Education Expo 2016 which was held on 6th & 7th Feb 2016. The event was one of the most successful events we have sponsored as it was effective in meeting our objective of reaching out to potential college/university graduates who are focused on planning their careers and are looking for opportunities to study and work alongside. Apart from reaching out to the potential audience that was present in the event between the ages 15-27, we were also able to reach out to the universities where our audience is present. We got an opportunity to interact with the university representatives and describe our needs to them so that they are able to collaborate with us, in terms of providing us with potential resources among their graduates in the future. Organized by DAWN, Pakistan's premier English-language newspaper, the DAWN Education Expo attracts visitors from the newspaper's progressive and affluent readership. Over the period of 12 years, DAWN Education Expo has built a strong brand identity and established itself as Pakistan's leading and most result oriented education exhibition. Held in high regard by participating institutes and visiting students alike, the Expo has evolved into a crucial first step in the educational careers of thousands of ambitious Pakistani students. -- Danya Riaz Qureshi Marketing Strategist